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Monday, May 14, 2007

STORY OF JATUKAM - ONE VERSION

Over the doorway at the entrance of Phra Mahathad Voramahaviharn Temple in Nakhon Si Thammarat, there are the statutes of Tao Kadtukam and Tao Ramathep, the guardian gods of holy relics of Lord Buddha. The name of one god is Tao Kadtukam which later people understand that it is Jatukam.
There are many stories related to Jatukam -Ramathep, and different versions of each story. One story tells of Pol Maj Gen Sanpetch Thammikul, the provincial police chief during the 1980s, going to Nang Phraya temple during a shamanistic ritual. The medium, a woman, told the policeman to come back. When he did come back later the woman wasn't there, but had been replaced by a new medium claiming to be the spirit of the military leader for the B.E. 17th century Nakhon Si Thammarat king.
The policeman came a third time, and the second medium claimed to be yet another spirit - Jatukam, who instructed him to lead the construction of a city pillar. However, the spirit advised him that first he should consult with Pol Maj Gen Khun Pantarakrachadej, who was thought to have magic powers. This is believed by some to be the reason why Jatukam-Ramathep was chosen to be a model for the amulet images when the campaign to raise funds for the city pillar was launched.
The city pillar was partly completed in 1987.

The original talismans were made in 1986. It was circular pendant a five-centimetres in diameter, and was priced at 49 baht. Now many are sold for more than 100,000 baht each.

In the past years only very few Jatukam talismans were produced, but after Pol Maj Gen Khun Pantarakrachadej passed away last year at the age of 103 (some say 108), the talismans again became very popular. It may be significant that his death on September 5 was just two weeks before the coup d'etat in Bangkok.
Since the royal cremation ceremony of Khun Pan last February, the Jatukam has become even more popular.

jatukams Marketing faith


Nakhon Si Thammarat is waking up after a long sleep. It has long been recognised as the site where voyaging Hinayana Buddhists first brought their religion to Siam from Sri Lanka in B.E. 1790 (1247). But what is causing a great commotion these days is the miraculous properties of the talismans which originated there in 1987. However, a main criticism of the charm is that it has little to do with the core principles of Buddhism.

The city is famous in Singapore, Malaysia and throughout Southeast Asia for the most sought-after of these amulets, the Jatukam-Ramathep.

The talisman is sold on many websites throughout the region as well, and marvels attributed to it are discussed in a number of chat rooms. In fact, the Internet is awash with information on the quality and mysterious power of the talismans. There are pictures showing the sacred ritual of its making, and also pictures of new models of the Jatukam, alongside an expensive price tag.
While some websites devoted to Jatukam might be consider as informative for some but others raise frowns from historians. For example, one website states that Jatukam and Ramathep are the sons of a King of the Central Thai Kingdom. (see related story page 5)

Why in this high-tech age are so many people intent on having at least one Jatukam with them at all times, and who is/was Jatukam? (see Box). The Jatukam-Ramathep talisman has become a most desirable object for so many people because they believe it can satisfy their needs and wishes - although they are quick to qualify that this is dependent upon each person's beliefs.
In Thailand, Jatukam fever began to attract media attention late last year, after many people in Nakhon Si Thammarat (NST) related miraculous experiences related to the talisman, which many regard equally as a Buddhist amulet.

MIRACULOUS DEBUT
Stories first began circulating a few years ago of people wearing the amulet who were saved from a variety of dangers and illnesses, or who had suddenly been visited by great fortune.
Sanya Phonklieng, the chairman of the Kanab Nak Tambon Administration Organisation (TAO) in NST, told of an incident close to his sub-district that made a believer out of him - two people escaping unharmed from a serious auto accident despite the fact that their car was severely damaged.
"They both had the Jatukam of Wat (name of temple is withheld by Perspective to avoid advertisement of the talisman). As the story of this and other incidents has spread, more and more have come to this temple, which has gotten more than 100 million baht from selling Jatukam," he said.

Sanya had never before thought there was any truth to the stories of the amulet's power. "If I did, I would have become a millionaire by now ... I could not believe that an amulet I purchased for 99 baht could be worth 1,000 baht just after taking it from the temple grounds on the same day. Now I can see its miracle immediately."
Twenty years ago he taught at a school located next to the temple where the first Jatukam was made in 1987. He regrets that he never bought any of the originals, which now sell for several millions baht.

A vendor in Bangkok who asked not to be named related his experience. He was running after a man who had just robbed some of his friends. The thief pointed the gun and fired straight at him, but the bullet did not hit him. The vendor said that before he just looked upon the Jatukam as a pendant, but now he said he has to worship and fully believe in it.
Early last year, a ticket seller on a public bus No. 4, from Klong Toey to Talad Phu, put up the big round Jatukam on her neck. She told some passengers that it would ensure safe journeys for the bus and bring her prosperity. At that time, people in Bangkok still had not heard much about Jatukam. Now they might envy her foresight.

A second-hand clothes vendor in NST said a friend of hers was carrying a bag containing Jatukams to be sold in Bangkok. The bag was stolen on a train. The woman prayed and made a wish to get the bag of talismans back. Soon after the police did catch the thief and returned the Jatukams to her.

Many teachers in the province have their own stories about the miracle of Jatukam. When a picture was developed, so one of them goes, a Jatukam image, sparkling and radiant, appeared in a corner of picture where there was no such thing at the time the picture was taken.
The most common stories around the province are related to car accidents from which friends and relatives wearing the talismans emerged safe and sound.

Regarded by some as an auspicious object, a talisman with claims to supernatural powers has become a very big business in Thailand, writes SUPARA JANCHITFAH

Sunday, May 13, 2007

The Legend of Jatukam Ramathep

Once upon a time, many centuries ago (about 1700 years ago), it was a time of war and trouble. There lived a king and his princes in Central Siam. The elder prince named Jatukam and the other named Ramathep. After many years of war, the King finally conquered and managed to secure Sri Lanka into part of his Kingdom. There was a saying that the King possessed a sacred treasure, this was none other than the holy relics of Lord Buddha. Before the King began his journey to the newly conquered land, he tasked the protection of the relics to his two princes, & ordered them to guard it with their lives.
Some time later, the princes received information of plan by their enemies to capture the relics. They immediately informed the King in Sri Lanka. The King instruction was to quickly take the relics away by sea and head to Sri Lanka. Halfway through the journey, a thunderstorm struck and their ships were sunken. Except the two princes, the rest of the crew did not survive.
The two princes were washed ashore, but well. Without the sea transport, they could no longer bring the relics to Sri Lanka. They started praying sincerely to the relics, saying: “Dear Enlightened One! If this land we step upon is a holy piece of land, then please guide us let us live a new life here. With our people, we shall guard and protected your relics forever.”
Later the two princes built a temple on this holy land and with much hard work, they also establish a wealthy and strong city. They brought new hope and peace to all the people. In remembrance of the great deeds by the two princes, they named this place Nakhon Si Thammarat in their honour. This is now located at Southern of Thailand at the present time. The temple that the two princes built for the relics is called Wat Mahathat - as it is known now.
Ever since then, after a few centuries, many people had travelled to Wat Mahathat to locate the relics that were buried by the princes. Finally, they found a stone carving and the relics buried at the Wat. The stories of the two princes were found engraved on this stone.
The two princes had done many great deeds and the greatest is by erecting the temple to house the relics. And they promised to guard the Relics with their lives. They had earned respect from both the heavenly and earthly beings. Later, the people combined the two princes into one and named him Tao Jatukam Ramathep when praying to him. Tao Jatukam Ramathep becomes one of the most respected and popular deities in the South of Thailand. In olden days, Tao was used to address noble ones. It is believed that those that pray to Tao Jatukam Ramathep will be blessed with fulfilling life and better in all aspects in everyday work. (End)


Wat Phra Mahathat


The temple is located on Ratchadamnoen Road in Tambon Nai Muang, Amphue Meuang of Nakhon Si Thammarat province. This is one of the most important historical sites in Southern Thailand. The stupa, 55.78m high, has a distinctive Sri Lankan style. The top of the spire is entirely covered in pure gold. Inside the temple are many buildings of importance, especially the royal building which has beautiful architecture from the Ayutthaya period and the Sam Chom building, where the Buddha image garbed in royal attire - Phra Si Thamma Sokarat is housed. There are also the Phra Maha Phinetkrom (the equestrian image) building and the Thap Kaset building; while the Khian and Pho Lanka buildings are used to display artifacts donated to the temple by Buddhists from the whole region.
Over the doorway at the entrance of Wat Phra Mahathat in Nakhon Si Thammarat, there are the statutes of Tao Kadtukam and Tao Ramathep, the guardian deities of holy relics of the Buddha. The name of one deity is Tao Kadtukam, which later people understand that he is none other than Jatukam.

There are many stories on how the City Pillar (Lak Meuang) and the first Jatukam amulets were made. One story tells of Police Maj Gen Sanpetch Thammikun, the provincial police chief during the 1980s, going to Wat Nang Phraya during a shamanistic ritual. The medium, a woman, told the policeman to come back. When he did come back later the woman wasn't there, but had been replaced by a new medium claiming to be the spirit of the military leader for the B.E. 17th century Nakhon Si Thammarat king.

The police general came a third time, and the second medium claimed to be yet another spirit - Jatukam, who instructed him to lead the construction of a city pillar. However, the spirit advised him that first he should consult with Police Maj Gen Khun Pantarakrachadej (also known as Ajarn Khun Phan), who was thought to be a master of Buddhist magical arts (Puttakom). This is believed by some to be the reason why Jatukam Ramathep was chosen to be a model for the amulet images when the campaign to raise funds for the city pillar was launched. The city pillar was partly completed in 1987, and the original Jatukam amulets were made in 1986. It was circular pendant a five-centimetres in diameter, and was priced at 49 baht. Now many are sold for more than 100,000 baht each. In the past only very few Jatukam amulets were produced, but after Police Maj Gen Khun Pantarakrachadej (Khun Phan) passed away recently at the age of 103 (some say 108), the amulets again became very popular. It may be significant that his death on Sep 5th 2006 was just two weeks before the military coup in Bangkok. Since the royal cremation ceremony of Khun Phan last February, Jatukam amulets have become even more popular. But how long can the craze last?

by Yishun : Singapore : Wayne's Dhamma Blog

The popularity of the Jatukam craze stems from a blend of antiquated animism and modern materialism, writes SUPARA JANCHITFAH

Since 1987, there have been more than 400 models or names of the Jatukam-Ramathep talisman produced nationwide. As revealed by a recent Perspective's survey in Nakhon Si Thammarat, there are many more models set to be released on the market.

The names of most models are associated with affluence. For example, Super rich, Rich Without Reason, Miracle Rich and so on. The name may play a more crucial role in a person's decision to buy a particular model than the professed objectives in making each model. Many locals and monks know that the objectives are often used as a pretext to produce the talismans.

Pra Kru Santi Pattanakorn, the abbot of Nang Phraya Temple, where the initiative of the city pillar was discussed which led to the Jatukam amulet production, said many investors and producers have distorted the idea behind Jatukam making, and made the name offensive (see box).His temple is also producing Jatukam, but he emphasised that the production must be done with "truth, and purity", and not take advantage of anybody, obviously referring to the current situation. He said that he does not want temples to be tools for greedy investors to reap benefits.

People who live in the vicinity of the temple said that the abbot could not eat any food that is not made by the people he trusts. "It's dangerous for him as he speaks against many covetous investors," said a villager who asked not to be named.

There are monks in NST who are aware that producing the Jatukam has nothing to do with Buddhism, but most don't want to speak out as it will put them in a dangerous position.

Few monks can stand against the strong stream of temptation. Pra Kru Siridhammanusart, the Muang district Monastic Chief, said that his temple neither authorises the production nor produces Jatukam by itself. Most of the funds for temple projects and activities such as preaching Dhamma to young people, providing education for the monks and so on come from the people who were willing to donate without expecting anything, he said.

He said he does not go against those who produce Jatukam, but he will not do it. "What upsets me most is to see some monks hang the talisman on themselves. It means that they don't really understand the core and heart of Buddhism," he said.

"If anybody gives me the Jatukam, I don't refuse to acept it, but I will distribute it to those who want it. When I give it to anyone, I tell them how they have to practise good actions, they have to rely on themselves, and I tell them about the heart of Buddhism. I don't speak a word against it (Jatukam), but people will understand by themselves," said Pra Kru Siridhammanusart.

He said Jatukam is a worldly phenomenon, that it will peak and eventually decline. "Nothing will be sustained like the Dhamma of the Lord Buddha. The phenomena will come and go."

He added that if a monk goes against this worldly situation, he would be either be killed or manipulated into a situation that would get him disrobed.

Some monks in NST province have expressed disappointment at seeing high echelon monks in Bangkok presiding over some Jatukam-producing rituals. "Whom we should look up to," asked one monk, who asked that his name be withheld.

At the moment, there are no government laws or regulations that can be used to control the situation, but the Revenue Department is planning to impose taxes on Jatukam producers.

In the last two weeks, His Holiness the Supreme Patriarch announced that he would no longer provide materials from his temple, such as ash from incense or powder from bricks, to make the amulets.

The Songkha Council has just issued a regulation that any temple that wishes to produce Jatukam must get permission from the abbot of Phra Mahatat Voramahaviharn Temple.
No replacement for Buddhism
Last week, Silapawattanatham Magazine organised a seminar to discuss the Jatukam phenomena. The seminar attracted overwhelming public interest.

Prof Dr Nidhi Eoseewong said the niches (character) of Jatukam is responding to the ideology of the middle class, who are mainly engaged in business. Jatukam's niches is to make purchasers become prosperous. This could be seen from names like Super Rich, Super Millionaire, Immediately Rich and Forever Rich.

"There is nothing to replace Buddhism ... Jatukam is the religion for those who want to be rich, not Buddhism," said the renown historian. He also noted that the story of Jatukam is often distorted, and raised as an example the claim of some monks that Jatukam was the King of the Central Region of Thailand.

Nidhi said that many in the middle class these days distance themselves from temple or religion. Believing in Jatukam is a way for them to invent a new religion to suit their own beliefs. This new religion is at odds with the core of Buddhism, which Nidhi said is to "rely on oneself".

"In the past people separated religion and superstition, because they wanted to keep Buddhism pure. Many would not bring Buddhist statues into their house, as bad things in the home might make the statues impure," he said.

Dr Nidhi acknowledged that superstition has long been a part of many people's conception of Buddhism, but said it was normally controlled by the virtue of the religion, which prohibits the uses of superstition in a bad way.

He said it was important to ask what are the factors contributing to the weakening of Buddhism, and how the genuine religion can be revived.

Dr Chalong Soontrawanich of Chulalongkorn University said that Thailand might be the only place in the world that religious talismans can be made into a commodity and speculated on for profit, and noted that the Jatukam business is responsible for 1.5 percent of Thailand's GDP in recent months. He also pointed out that never before has the image of an ordinary person, not a monk or religious figure, been put on a talisman. The image of Police Maj-Gen Khun Pantarakrachadej was made into an amulet. The Pol Maj-Gen was thought by some to have magic powers (see box story).

Renowned archaeologist Srisak Vallibhotama put forth that the Jatukam phenomenon emerged because people feel insecure.

"Turning to superstition is an indicator of the failure of religion. When people have no faith in religion they turn to superstitions instead," he said.

Srisak said Thailand has always had two religious tiers - animism and Buddhism.

Animism, as reflected in the belief of many Thais in the spirits of houses and towns, is similar to the Jatukam phenomenon. Srisak said the initial good intentions behind making the Jatukam - fund raising for temple construction, etc. - had been distorted. Jatukam is commercialised in many temples, he added, and some monks have almost become like shamans and exorcists.

by Posttoday

Don't settle for just any amulet: the Jataka promises instant relief

The Deva amulet, better known as the "Jatukam", is becoming a hot item as it is believed to bring fortune to its owners in the blink of an eye.

While many retail shops selling Buddha amulets and coins are witnessing a drop in sales, those selling Jatukam amulets are experiencing long queues of enthusiastic customers.
One buyer claimed the amulet could immediately answer her wishes, prompting her to start collecting more of them.

Jatukam is named after a prince of the Srivijaya kingdom in southern Thailand who lived around 1,700 years ago. When his kingdom was threatened he managed to defeat his attackers. As a result, people worship Jatukam when they feel insecure or are worried about the economic situation.

Another buyer collects Jatukam amulets not only because of his belief in their magical powers but also for their stylish design.

"The amulet makes buyers feel they have something to hold onto in a volatile situation," said Nattanya Burapakorn, owner of one Jatukam amulet shop in Bangkok. She claimed to sell between 100 and 200 Jatukam amulets per day.

Tor Duangvichai, owner of an antique Buddha amulet shop, said that during this difficult economic and political time, people felt insecure. "So they look for these, which satisfy their wishes in a very short time and at a low investment cost," he said.

But what is the difference between a Jatukam and a Buddha amulet?
Nattanya says customers tell her the Buddha amulet does not answer their wishes immediately and they have to strictly continue to do good deeds, unlike the Jatukam, which customers claim enables them to fulfil their wishes within a short period.

There are over 400 different models of Jatukam amulets on the market. The first model, made in 1987, cost less than Bt100. It is now worth between Bt500,000 and Bt600,000.

Nattanya said the price of a Jatukam had increased due to rising demand. The price of some of the most sought-after models jumped five times within a short period after the launch last year.
Laem Pisalo, editor of the Buddha amulet section of the Thai-language newspaper Kom Chad Luek, said those who worshipped Jatukam amulets ranged from businessmen to merchants and grass-roots people.

The most expensive Jatukam amulets cost between Bt1.5 million and Bt2 million each.
He added that many investors and temples now created Jatukam amulets instead of general Buddha amulets to ensure a quick return on investment. Jatukam-makers spend over Bt100 million a year on advertising in several media channels.

Tor said around 55 temples had plans to make the amulets, while last year more than 90 temples turned out the prized talismans.

"It is a boom era for the Jatukam," said Tor.

Almost 60 per cent of the retail amulet shops at Pantip Plaza Ngamwongwan have now turned to focus on promoting the Jatukam rather than the Buddha amulets, he said.

Kwanchai Rungfapaisarn
The Nation

The Jatukam Ramathep amulet phenomenon is symptomatic of the confused state of Thai Buddhism

The runaway popularity of Jatukam Ramathep amulets cannot be attributed only to intense publicity in the mass media in recent years. The widespread worship of the talismans by people who call themselves Buddhists is symptomatic of a confused state of affairs regarding Buddhism as we know it in this country. The first batch of Jatukam amulets was introduced with little fanfare in the southern province of Nakhon Si Thammarat 20 years ago. Now, the amulets bearing the image of this once-obscure deity have become very popular and their prices are skyrocketing. Jatukam amulets may already have surpassed other amulets bearing the images of the Buddha and venerable monks in popularity among the collecting community.

Jatukam amulets are gaining a huge following based on claims of magical powers and the good fortune they can bring to their owners. Indeed, the creator of the original Jatukam amulets was a highly respected and honest police officer in Nakhon Si Thammarat who was reputed to possess knowledge of the occult. After some editions of the Jatukam amulets gained currency, people in the amulet trade, who traditionally manufactured amulets bearing the Buddha's image, jumped in to capitalise on the newly lucrative business. Since then, Jatukam amulets - and tales of their magical powers - have been promoted in a big way by shrewd manufacturers. Hundreds of Buddhist temples throughout the country are now ordering Jatukam amulets to sell as part of their fund-raising campaigns.

It is worth noting that the Jatukam phenomenon is no different from the long-established commercialisation of Buddhism through the sale of Buddha amulets. Usually the issue of "special editions" of Buddha amulets is initiated by lay administrators from temples with the blessing of abbots or senior monks. The amulets, which usually undergo some sort of consecration ceremony, are then sold to collectors and profits are shared between the lay administrators of temples and the monks. The rationale cited by the Buddhist monastic authority for tolerating, if not condoning, such commercial practice is that Buddhists from different backgrounds worship in different ways. Some take an intellectual approach to Buddhism by studying the Buddha's teachings and applying that knowledge in their personal life, while others still cannot get over their attachment to animistic practices, including amulet worshipping and black magic.

Just like traders in more common Buddha amulets, traders of Jatukam amulets know how to manipulate their customers. People began to speculate on Jatukam amulets, sending the prices of some editions soaring, and some amulets that originally sold for a few thousand baht have appreciated in price 100-fold. But it remains to be seen if the Jatukam phenomenon is going to last.

The Nakhon Si Thammarat provincial authorities have called a meeting of amulet manufacturers, Buddhist temples and people in the trade to try to clean up the image of the Jatukam amulets. Lately there have been many complaints about "fake" or "substandard" amulets found to have been circulated in the market. The authorities insist that distribution of the amulets should be treated as just another medium through which to get to know dhamma and the Buddha's teachings. In other words, everyone to his own taste.

But there is a fine line between amulet-making in order to help people find the true meaning of Buddhism, and the systematic commercial exploitation of Buddhism. Temples often claim that they give out amulets as tokens of appreciation to people who make merit by donating money. Merit-making through donations to temples is widely practised by Thai Buddhists, but not many people attach as much importance to the study of the Buddha's teachings.

The Religious Affairs Department and the National Buddhism Office have no intention of intervening, saying amulet collecting is something that many people rely on for peace of mind, and Buddhists who collect amulets should be allowed to pursue their beliefs and preferences, within reason. This advice makes sense. Many Thais feel insecure, given the ongoing political turmoil, economic uncertainty and social instability. The more insecure people become, the more they seek out objects reputed to have supernatural powers that will bring them good fortune. If nothing else, the phenomenon offers food for thought on the relevance of Buddhism in this society, or the lack thereof.
by The Nation